We have chosen the theme “Futurise Print” this year to reflect the need for the stakeholders of the newspaper industry to have a positive framing of the future outlook despite the challenging global trend. As we all know, the digital revolution has greatly disrupted the print media business in the region.
Futurise can be defined as taking actions in the present, but with and from a future perspective, by travelling back from 5 years ahead, with a holistic understanding of what is very certain to happen to the world.
Futurising is not the attempt to predict ‘the future’ before it happens, but involves understanding what is certain to happen, analysing it with data, and then consciously choosing and creating the preferred future.
Understanding this, we hope that by putting our efforts on futurising print, we could have a better sustainable future.